Problem: Cover design for employee recruitment brochure.

Solution: This image was created from a sky image I had already taken, and a new image I took specifically for this project. Ideally I would have preferred a professional photographer to shoot this, but but due to time and budgit constraints, I had to make do with a digital camera. The sky image conveys the idea of a new beginning - the dawning of a new day. The row of trenchers fading into the horizon shows what the company produces and conveys the strength and security of the company. The strong angle from the row of trenchers coming from a dark foreground to a bright background conveys the feeling of movement to a new horizon, and a brighter future. The companies logo on the trencher is prominent. This image is also consistent with the style of their product branding photography.

Employee Recruitment Brochure