Problem: Design a direct mail invitation for Ditch Witch® of Alabama open house/new equipment demo event and incorporate the events football theme.
Solution: Each year Ditch Witch® of Alabama has an open house to showcase their equipment and to have competitions with the Ditch Witch® Jet Trac® horizontal directional drilling equipment. Each event has a unique theme. This years theme was football. This image, a close up of a football helmet reflecting a Jet Trac® HDD unit, was the first idea the came to mind.